We all know the problem of not being understood – believing we are explaining ourselves clearly only to find that we are living in a bubble. What is obvious to us on the inside is not obvious to others. They don’t get it.
This is the ongoing challenge of communication – in our home lives, in our workspaces and with our wider audience of clients and stakeholders.
Good communication is a lifelong skill and despite being a passion of mine, is one that is never really ‘done’. I have found that these three important guidelines help to generate masterful communication that reaches the audience.
Useful guidelines for communication
Imagine yourself as a reader
Finally, take time to check yourself by imagining you are your reader. Does your message really speak to them? Have you reached out of the bubble of your world to touch the understanding of your audience? Have you explained your message in a way that is truly meaningful to them?
Test run your messaging
It’s a good idea to test run your message with a small sample of your target audience so they can help you craft communication that is truly heard and understood by the reader.
For me, my mantra to being understood is to remember that the art of communication is to be truly understood by your audience – and to create a meeting place of their hearts and minds with yours.
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About the Author
Catherine Wijnberg is a serial entrepreneur and the author of Sheep Will Never Rule The World.
