How to find your target audience

Matching your message to your target market is the key to success and makes your marketing more effective.

By Adam Erhert

Identifying, locating, or finding your target audience is your businesses first, and maybe even most important marketing task.

This is because the success, or failure, or every single thing you do all comes down to your ability to clearly define who it is you’re trying to reach.

Finding your target audience, your target market, is so important that the word market is baked right into the word marketing itself. And one of the biggest differences between those businesses and brands that manage to succeed and thrive versus those that struggle and ultimately fail comes down to their ability to Identify, understand, and then reach and connect with their target audience.

Now first things first. Whether we’re using the terms target audience, target market, target customers, ideal customers, ideal customer avatars or any other combination using those terms they all pretty much mean the same thing which is nothing more than a group of customer that you want to reach or sell to.

And here’s why this is so important.

Matching your message to your target market is the key to success and immediately makes all of your marketing almost ridiculously more effective. I’m not talking about a few extra dollars or percentage increases in revenue.

I’m talking about exponential growth and the ability to literally transform your business. Get your target market and messaging right and attracting new customers and making more sales becomes almost effortless.

But get it wrong, and well, the sad reality is that’s one of the biggest reasons that most businesses fail, and at best you’re going to keep going around in circles, feeling stuck and stalled. And I want better for you.