Being an entrepreneur has never been more difficult. In addition to the complexities involved in running a business, entrepreneurs all over the world now have to deal with the fallout from coronavirus.
Sometimes it helps to go back to basics in your business, check if you have covered all your bases and devote more energy to areas that need improvement.
This book by Fetola business mentor Liziwe Bentswana might just provide the inspiration to turn things around or help you rediscover your passion. Because, let’s face it, in the beginning, all you had was passion.
It is an important motivator, says Liziwe: “Passion will protect and sustain your business during tough times. It paves a way when everything seems to come to a standstill. When one opportunity closes, passion will empower you to spot another.
“Passion is also what will sharpen your Unique Selling Proposition (USP). You can seize other business opportunities, tenders and all, that will bring instant cash flow into your business, yet it is important not to swerve from your passion, business passion. You’ve got to love what you do and do what you love.”
Liziwe has taken all the mystery out of entrepreneurship in her book and delivers short, easy to digest nuggets of wisdom gleaned over more than a decade helping others build sustainable businesses.
She takes the reader through important aspects like compliance, growth, market access, time management, tips to retain staff and staying the course. And it’s helpful because it’s written for the South African context.
Personal development is also important to Liziwe and she believes that business owners can transform into successful leaders. She pulls no punches as she goes through the difficult questions entrepreneurs need to ask themselves as they hone their personal vision as well as the vision for the business.
Liziwe understands the challenges facing entrepreneurs and is candid about what she experienced on her journey. What I like is that at the end of every chapter, she includes a page for reflection, an encouragement for the reader to pause and do likewise. This is a handbook that entrepreneurs need at this time to inspire them to think bigger.
Please note that this is an eBook. Get your copy by emailing [email protected]
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