Invest in online visibility to grow your business

Just because you have a website doesn’t mean it’s visible to the right audience.

Online marketing
By Alexander Storozhuk

In recent years, online visibility has become a crucial element of advertising and connecting with clients.

The pandemic has enormously accelerated the necessity for an online presence for every entrepreneur, as the world accommodates to a hybrid way of living, working, and shopping.

Statistics show that the global average time spent with digital media will reach eight hours per day by the end of 2022.

Everybody is talking about the importance of online presence in a competitive business world. But what exactly is it and how can you use it to drive positive results? This article answers those questions.


In digital marketing, online visibility or online presence refers to how much attention, or awareness, your business has online. This means where your brand shows up on the internet, across different digital channels.

Just because you have a website doesn’t mean it’s visible to the right audience. The ability to be found on the web, from anywhere in the world, is the best advantage an online business can have. Business transactions are no longer restricted by national boundaries.

Every second, your perfect customer is engaging in conversations online or searching where to find a product like yours through Google, blog posts, YouTube, and social media pages across the world.

Here are ten reasons to increase online visibility:


  1. Drive Online Traffic

A strong online presence makes your online channels easily accessible, so improving it is the first step toward attracting online traffic. Create a quality website to provide the best experience on mobile devices and desktop. Your website should be eye-catching, attractive, and user-friendly.

After creating a killer website, it’s time for SEO optimization. SEO activities are an essential element in digital marketing. They make your website more findable, and that means getting more traffic and receiving more opportunities to turn prospects into your clients.


  1. Boost Sales

The internet enables everyone to buy without geographical limitations. The more unique visitors you attract, the greater potential you have to increase sales (and boost your income) through your online business. Content is a great way for any brand to boost its digital profile, interact with clients and build trust.

The content you create and share with your audience is not just helpful, it delivers a necessary message to the right people. Professional content marketing can drive sales to the next level, reduce acquisition costs, increase client lifetime value, and generate a positive brand perception.


  1. Build A Strong Reputation

A credible brand image is important in gaining a competitive edge and standing out in your business niche. People prefer buying from trusted brands. When you have a strong online presence, it’s easy for your prospects to check out your business online before purchasing from you.


  1. Communicate

A digital presence provides your brand with a perfect platform to contact and communicate with your target audience. It gives you the opportunity to establish who you are as a brand and differentiate yourself from competitors. Your digital visibility encompasses all the touchpoints people may experience with your brand online.


  1. Improve Customer Service

The more people mention and engage with the content you post, the more likely it is that others will see it. The more people you attract to discuss your products and services, the more chances you’ll have to gather reviews and find out what experience people had with your company.

This will provide you with a great opportunity to improve your customer service, avoid bad publicity and build a strong reputation.


  1. Target Your Ideal Audience

Due to the change in the landscape of advertising, personalized ads are becoming more popular.

Creating and optimizing social media accounts is free and not particularly time-consuming. You can try out different types of posts and target various demographic groups without spending money.


  1. Improve User Experience

Online visibility helps you collect data on customer satisfaction regarding your interface, like interaction patterns and the intuitiveness of your website.

These findings will help you improve the user experience, ensuring that visitors aren’t getting frustrated while searching for products.


  1. Influence Future Buyers and Create Social Proof

To keep the buying cycle going, you need current clients to impact future clients by leaving positive reviews and talking about you on social media. This creates valuable social proof, and it can’t happen if your channels aren’t easily found.


  1. Partnerships

A strong online presence will help potential partners and investors discover your business effortlessly.


  1. Develop Your Brand

When done correctly, a digital presence will create many opportunities for you. You can target your audience accurately and you can immediately see the results — if and how they react to your ads, videos, messages, images, etc.

You can get some lost customers back with the help of remarketing and you can even get free traffic if you SEO optimise your website.

Online visibility is crucial in today’s world; luckily, it’s easier than ever to optimize your online presence as well as analyse the results of any changes.

The online world is very competitive, so it’s important to keep up with the latest digital marketing strategies.


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About the Author

Alexander Storozhuk is a member of the Forbes Business Council

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