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Street vendors, unemployed graduates, and job seekers are taking up the opportunity to create an income through an inclusive franchising model. “I was inspired to start this business because I saw young people loitering the streets and I wanted to find a way to help them become entrepreneurs,” said Moloi.
McMore International is a Roodepoort, Gauteng-based business that is helping people to create an income by selling muffins through a reputable franchising business. This business model helps emerging small business owners to become franchisees.
As a serial entrepreneur, Moloi had many failed businesses, and he is now using the lessons he learned to empower others. “I’ve learnt from my mistakes, and I strongly believe entrepreneurs can change the world.”
He believes entrepreneurship is in his blood because his grandmother was a street vendor. Before he became a full–time business owner, he had corporate jobs where he worked in sales and business development for 10 years.
When his dream to become an entrepreneur kept him up at night, he decided to start a business that is not only profit-driven but will also empower people with business skills, and support. “I love working with ordinary people who have hopes and dreams.”
His business has created jobs and it’s also empowering unskilled people with business skills. Street vendors are franchisees and are part of a network of entrepreneurs that sell delicious and nutritious muffins baked by McMore International.
It’s not just about franchising, it’s also about ensuring that people have access to affordable food that is accessible and convenient. “When you eat good food, you feel good, that is what we are about,” he concluded.
Listen to his interview that was aired on Tshwane FM
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Morero Moloi is a participant on the SAB Foundation’s Tholoana Enterprise Programme, an 18-month business accelerator powered by Fetola which supports the lasting success of businesses from across South Africa, particularly those owned by women, youth and people living with disabilities, and those in township and rural areas.
