The City of Johannesburg‘s new mayor, Herman Mashaba, is an iconic businessman with an inspirational tale to tell. Although his autobiography Black Like You, co-written with Isabella Morris, was published in 2012 by Moky Mokura of MME Media, it is currently timeous on a number of levels – not least of which is the black hair debate which brings identity politics to the fore.
This book came into being because of Mashaba’s determined quest to examine his life. He wanted to investigate the factors that had brought him the success he has so enjoyed. In a generous telling he explores his internal journey, examining family and community influences that led him to become one of South Africa’s wealthiest entrepreneurs, and in this there are good lessons for all budding business leaders.
It is a compelling account that starts with Mashaba’s youth, detailing the many substantial challenges he had to overcome in order to catalyse his success. Mashaba came from an unstable family in the impoverished community of Hammanskraal, and his first business endeavours were unsuccessful. However, the early failures did not thwart his spirit. Instead, they propelled him to find a product that he could truly believe in. As he groomed for his wedding day, the experience of having his hair permed brought clarity about his future, selling hair care products especially made for black people.
This intriguing rags-to-riches story is plainly and effectively told, and has been thoroughly researched. It investigates various aspects of blackness and identity. The title of his hair care empire was inspired by the book Black Like Me by John Howard Griffin, an American journalist who explored racism in the Deep South. Mashaba’s enterprise is a vital and empowering response to racism. His determination to restore dignity to black people and his personal faith are clearly motivating factors in his success.
Black Like You talks to various challenges faced by today’s young entrepreneurs, specifically in the area of finance. The author’s courage and initiative speaks volumes to the human ability to adapt and persevere, the power of love and resilience that is buoyed by a vital and life-affirming faith. A selection of gorgeous photos pay tribute to the family values that underpin Mashaba’s life choices.
Every entrepreneur would do well to read this book, regardless of their political affiliation. A central lesson in Black Like You is the suggestion that we all explore the limitations we create for ourselves. Readers of Black Like You will be inspired to dig deep into their own history and influences, in order to keep striving to reach their full potential.
Visit the Black Like You website. Follow Herman Mashaba (@HermanMashaba) and Isabella Morris (@zaisabellaza) on Twitter and like Herman Mashaba on Facebook.
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