Use technology to grow your business

IT solutions are vital if you want to thrive in business. Here is a quick guide

Black women investing in information technology software programmes
By Fundiswa Nkwanyana

The COVID-19 pandemic has made it important for entrepreneurs to invest in information technology software programmes that will enable them to run their small businesses remotely. 

In order to thrive in the competitive business sector, setting up an IT solution for your business needs to be a priority. Here is a quick guide to get you started.

1. Identify your needs

Each business has its unique set of needs and you have to figure out where your business lacks technological advancements. The average small business usually needs software programmes for invoicing, online appointment bookings, inventory, online payments, data privacy and remote working.  Nowadays, businesses also need to use technology to boost security measures and to monitor marketing and social media metrics. Here is a list of available software programmes that are suitable for every business.

2. Conduct in-depth research

There are loads of software programmes that cater to the unique needs of every business.  You need to research which software programme, network, hardware equipment and applications you are going to use. Considering that most small businesses do not have an IT department, it’s advisable to get an IT expert to help you understand the different technology options available. Look for an IT specialist in your area here.  

3. Manage your budget

Setting up IT solutions for your business is an investment that comes with a price tag.  You need to have a budget for the installation, roll out and maintenance. Even though the price range for advanced IT solutions is usually high, there are loads of free apps and software programmes that you can use. It’s advisable to carefully analyse your budget and to compare the costs of the different software programmes. Here are a few tips to help you manage your budget.

4. Embrace the change

Change is inevitable and having new technology systems in place will affect how you run your business and how you interact with your customers.  The transition from using traditional tools to software programmes is usually difficult at the beginning and clear communication with everyone involved is important. Your clients and customers will be part of the change and they should be informed of the changes. This video will help you set up a communication strategy.

5. Upgrade and maintain

Once you have stopped using traditional and old tools to run your business and moved onto software programmes and applications, there is no going back. Most businesses upgrade their IT solutions after a couple of years, depending on their needs and demands. Be prepared to upgrade and maintain when necessary because there are technological innovations happening all the time.

The COVID-19 pandemic has made it almost impossible to run a small business without any digital or technology software.  When setting up IT solutions for your small business, you don’t necessarily have to go big. There are loads of free apps and software programmes that you can download on your smartphone or laptop. 

Technology gives small businesses a competitive edge: businesses that have IT solutions benefit from increased productivity, streamlined information systems, improved customer service and long-term financial benefits. Setting up IT solutions for your small business is worth it and it’s an investment you will not regret.

About the Author

Fundiswa Nkwanyana is a Media Officer at Fetola.

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